Talk Copy to Me with Erin Ollila
I first discovered the Talk Copy to Me podcast after searching for “Sales Pages for Courses” while working on the sales page for From Self-Tape to Set: A Masterclass with Stef Tovar.
While I’ve studied copywriting for years, I was seeking fresh information and insights. What I found remarkable upon discovering the show is the wealth of information Erin Ollila shares each episode.
Most gurus withhold the “how” in order for you to buy their time or courses — but Erin and her guests give it away generously. Erin also programs her content around themes: allowing you to make incremental changes along the way!
After bingeing hooooouurs of audio, I hired Erin to help us enter year 11 with a better website. In the two short episodes below (one coming soon!), you’ll get a behind-the-scenes glimpse of what it was like creating our new website.
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Wondering what the behind-the-scenes of a website copy project looks like? Curious what it would be like to work with a copywriter? Well, you're about to find out the answers to those questions.
I invited Tony Howell, a 2024 website copy client to join me on the podcast to talk about what it was like to work together, and our conversation was so good (and so long!) that I had to split it into two different episodes!
Today, you'll hear part one, where we talk about:
Tony's strategic launch plans to drive traffic to his new website (you definitely won't be able to guess this one!)
Why now was the right time for Tony to hire a website copywriter
Ways you can work with a copywriting coach even if you're not ready to hire them for a complete done-for-you project
What influenced his services page and how we made the decisions we did about the messaging and the conversion copywriting needed
Tony's reaction to getting the first complete draft
What Tony learned about copywriting and SEO from working with Erin
...and more!
And I sincerely hope that you'll tune back in tomorrow for part two of our conversation where we'll break down whether or not it was hard for Tony to put his faith in me, what website wireframing looks like, and how we both had to significantly adjust our processes in order to work together.
Learn more and sign up for one of Tony's future events at TonyHowell.co.
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Part two of this website copy client case study is here! If you've been curious about would be like to work with me and what goes on behind the scenes in a website copy project, this episode will fill you in.
I invited Tony Howell, a website designer and personal branding expert to join me on Talk Copy to Me to chat about what it was like to work together.
If you haven't listened to part one of this case study yet, I highly recommend going back to the previous episode and giving it a listen first. Since these two episodes were recorded during one conversation we may reference the previous episode in what is discussed today.
Today, you'll hear part two. Tony and I talk about
Whether Tony had difficulty feeling as if he could trust me with his brand (since he's used to being the service provider, not the client)
What Tony learned from working with me that he'll take into future client projects and in his own copywriting for his business
How Erin had to check herself throughout the process to determine whether the advice she was giving was strategic or just preference-related
How Tony and Erin had to completely give up their normal processes and figure out how to work together and in tandem in writing and design
What website wireframing looks like when a copywriter creates it, and how a wireframe can influence the design process as well
Learn more and sign up for one of Tony's future events at TonyHowell.co.
About the Podcast
Talk Copy to Me is a content and copywriting podcast for small business owners who want to feel more confident stepping into the spotlight and attracting the perfect audience.
A note from Tony:
After listening, do yourself a favor and look through all of the episodes of Talk Copy to Me.
While most websites for artists and creatives only need simple words like “Selected Credits” or “Film & TV Clips,” learning how to connect with your audience and drive them towards engagement will be helpful on social media, email, and if/when you decide to launch a course, coaching business, fundraiser, etc.
Save or download the episodes that appeal to you and make the time to listen. Subscribe so you’ll always get the latest: ErinOllila.com/podcast.
About the Host
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter:
Learn more at ErinOllila.com/podcast.
Explore Erin’s VIP intensive options if you’d like to learn more about how you can hire her to help you with your marketing efforts.
