Tony Howell working with a client (Prima) on a sane social media strategy.
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Resources for Artists:
Sane Social Media

Smart & Sustainable Storytelling

Think of social media like the telephone: it’s a two-way communication tool. There's no need to be a free entertainer for giant tech companies. You can work to continually create connection and community. Then move audiences to engage with you more deeply via DMs/email and your website.

Get started today with the FREE resources below.

Illustration of a woman holding a red asterisk — a symbol of social media and how it spreads but is really a footnote to a stronger business, brand, and digital strategy. 
FREE Video Masterclass

Business Blueprint for Artists

Discover the five formulas to success in any career and how to holistically align your offline and online self.

Sane Social Media

We’ll help you get started.

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    Artist v. Creator: The Increasing Overlap & Timeless Truths

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  • 27 Prompts for Social Media When Nothing's Going On

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  • Simplify Your Content Marketing Strategy

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  • 3 Essential Tools for Social Media Management

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Recommended Tools & Insider Discounts

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Note: This page contains affiliate links, but we’d recommend them regardless!

Tony Howell standing in a black shirt, smiling, and greeting you with his hands touching in front of him.

Hi! I’m Tony

We started in 2013 as a social media education company. As I traveled with the revival tour of Evita, I would teach a 90-minute keynote to colleges and universities along the way.

As an artist, what I loved about the beginnings of social media was the democratization of power and information — you no longer needed permission to share your voice or an opportunity to connect with an audience.

What we now know is social media also has dangerous minefields. It can sneakily consume hours of your day, affect your mental health, and even sway elections.

Jonathan and I routinely meet to discuss the state of the world and WWW. We’ve found ways to customize social media for each person in each chapter of their life. 

Start with the resources here. When you’re ready to get an outside perspective, we’re here for you.