Resources for Artists:
Sane Social Media
Smart & Sustainable Storytelling
Think of social media like the telephone: it’s a two-way communication tool. There's no need to be a free entertainer for giant tech companies. You can work to continually create connection and community. Then move audiences to engage with you more deeply via DMs/email and your website.
Get started today with the FREE resources below.
FREE Video MasterclassBusiness Blueprint for Artists
Discover the five formulas to success in any career and how to holistically align your offline and online self.
Sane Social Media
We’ll help you get started.
Recommended Tools & Insider Discounts
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Annual Calendar
Create a comprehensive 12-month editorial calendar and schedule your social media weeks in advance!
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ClickUp
#1 project management software — one app to replace them all!
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Honeybook
Honeybook is everything your business needs to book clients, manage projects, send invoices, and get paid! Use TONYHOWELL to take 50% off!
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LastPass
LastPass puts your digital life at your fingertips, simply and securely
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Note: This page contains affiliate links, but we’d recommend them regardless!
Hi! I’m Tony
We started in 2013 as a social media education company. As I traveled with the revival tour of Evita, I would teach a 90-minute keynote to colleges and universities along the way.
As an artist, what I loved about the beginnings of social media was the democratization of power and information — you no longer needed permission to share your voice or an opportunity to connect with an audience.
What we now know is social media also has dangerous minefields. It can sneakily consume hours of your day, affect your mental health, and even sway elections.
Jonathan and I routinely meet to discuss the state of the world and WWW. We’ve found ways to customize social media for each person in each chapter of their life.
Start with the resources here. When you’re ready to get an outside perspective, we’re here for you.