Too Old? Too Young? Complete Guide to Level Up Online
Often clients think it’s “too soon” or “too late” for them to focus on their online presence. They’re worried about having only a few small credits, credits from ages ago, or appearing cheugy.
("Cheugy" is a slang term used to describe something or someone who is outdated, trying too hard to be trendy, or lacking in style and originality.)
We often get in our own way: waiting for things to be perfect, comparing ourselves to others, worrying what others will think, etc., etc., etc.
Stop the self-sabotage and perfection paralysis! Everyone has to start from somewhere. No matter where you are in your career, I truly believe an online presence can set you up to go to next level!
In the same way that you research a new restaurant, show, or purchase decision online, people are going to Google and Instagram to research you! (Should we hire this person in? Should I go on a date with this person?!)
Most of the time, your online presence is something you can completely control from moment to moment (editing, filtering, deleting, or replacing).
Whether you’re just starting out or refreshing your online presence, below you will find helpful resources in each area.
Focus No. 1 = Business
I look at your business as your purpose. As an artist or entrepreneur, you’ve answered a calling—following a path others would describe as “risky” or “non-traditional.”
To help grow your business, here are my two favorite things to share:
5 Formulas to Business Success*
*Both of these classes are exclusive to our Changemaker Community, but you can join for FREE by clicking here.
Focus No. 2 = Branding
I look at branding as humanity: sharing who you are and connecting with the human in your audience.
To help develop your brand, here are my favorite things to share:
Brand Clarity for the Multi-Hyphenate
How to Choose Your Domain, Email Address, and Social Handles
Focus No. 3 = Website
I look at a website as your home! Whether you choose a “temporary apartment” or design your “dream home,” it’s an opportunity to welcome international guests and present your latest and greatest work 24/7.
To help improve your website, here are my favorite things to share:
Focus No. 4 = Email
Electronic mail is just like physical mail! It’s also the cash register of your business: where people go when it’s time to “check out” and employ you. Don’t forsake this pillar of daily life and business!
To help optimize your email, here are my favorite things to share:
Focus No. 5 = Social Media
Think of social media like the telephone—but exponentially scaled. It’s still a tool to send and receive information. Each platform is like an international networking party, and your job is to show up and create connection and community.
To help you get results with your social media, here are my favorite things to share:
