Measuring Your 2024 Success: Guide to 2023 Analytics
As an artist or creative entrepreneur, you are your own boss! This means you’re often acting as the CEO, CMO, Webmaster, Community Manager, and even Custodian!
Start the new year off right by looking at the past 12 months of data — or at least the last 30 days!
Pro Tip
Below is a cohesive checklist for you, including helpful links when available. Open each link in a new tab and then create bookmarks within your web browser. Use folders to stay organized. 🤓
I recommend scheduling recurring monthly meetings in your calendar for "Measurements + Maintenance." This will allow you to track how little adjustments can make an impact, and have the time in your calendar to keep your digital channels up-to-date.
When this monthly appointment comes up, simply open all of your bookmarked tabs! I hope this helps make it an easier and more repeatable system for you.
Monthly MeASUREments
💜 Career Insights
Notate Monthly Income
Date of Payment
Payment Amount
Payment Source
Notate Monthly Expenses
Date of Expense
Expense Amount
Expense Source
Notate NEW Leads (Auditions/Inquiries)
Notate NEW Bookings (Clients/Jobs)
💙 Brand Insights
Look at Audience(s).
Demographics of Paying Clients/Customers/Collaborators from your Income
Demographics of Cheering Fans in the FREE Seats: Website, Email, and Social Media Insights
💚 Website Insights
Notate Opt-In + Conversion Rates
How many people email, sign up, or pay you from the website traffic?
💛 Email Insights
Notate Subscriber Count - Guess why you gained/lost people
Notate Open Rate - Guess why this went up or down
Notate Click Rate - Guess why this went up or down
❤️ Social Media Insights
Notate Audience on Facebook
Notate top post(s) and guess why this performed well
Notate Audience on Instagram
Notate top content and guess why this performed well
Notate Audience on X (Twitter
Notate top post(s) and guess why this performed well
Notate Audience on YouTube
Notate top videos and guess why this performed well
Monthly MainTenance
💜💙 Career/Brand Development
Based off your monthly Career/Brand Insights
Consider NEW Audience(s).
Consider NEW Offering(s).
(Re)consider Presentation - your branding and marketing.
💚💛❤️ Digital Marketing
Adjust Emails based on your monthly measurements.
Adjust Social Media based on your monthly measurements.
Make this Easier
While you could do this work in a notebook, if you use a spreadsheet, you can easy turn it into a graph!
Here's an example, using the Squarespace Chart Block.
You can do the same in GoogleSheets, Numbers, or Excel.
While I was never much of a data guy in my 20s and “artist” years, once I started tracking and charting monthly in my 30s and “CEO” years, it becomes a fun and rewarding game!
Find what works for you, but I recommend using the first or last day of each month to help you consistently track your success. By visually seeing your progress and growth, you’ll keep yourself motivated and accountable!
Little Action Step
Make a recurring monthly meeting in your calendar for "Measurements + Maintenance."
