3 Essential Tools for Social Media Management
Spending way too much time on social media? I've been "reclaiming my time" with these tools for many years!
🏦 Create a “Content Bank” in the Cloud
If you start to "deposit" your assets into one centralized location, you can make future "withdrawals" from any device or location. Over time, this initial investment of your time and energy will pay off with "increased interest" for your brand!
We find Google Photos to be the best place to gather photos, videos, and graphics — but you can also use iCloud Photos, Dropbox, or Google Drive. The important thing is to get media organized in the cloud—not on the physical hard drive of any one device.
Start by taking an audit of your past content. Photos (or videos!) from your childhood, life/career milestones, and press are a great place to start.
Here’s an example inside Google Photos. Notice the smart search!
Here’s an example inside Dropbox. Take note of the categories!
đź—“ Use Later for Timely Content
On Later, you have a very visual editor and also get a FREE “link in bio” site.
You can upload media, draft captions and hashtags, then schedule it to send you a reminder when it’s time to post. While you can create automatic posts, the algorithms favor native posting—or real-time human behavior vs. third-party software.
I find reminders helpful to make any last-minute edits before publishing. If I think of my Later posts as drafts or suggestions, it’s a bit easier to release perfection and get momentum.
đź—“ Use Buffer for Timeless Content
On Buffer, all of your content goes into a queue that can be shuffled and then randomly dripped out at different times on multiple social networks.
If you want to "batch" this work, use BulkBuffer to upload your text en masse... then attach any relevant media.
Buffer is a pretty great platform for seeing all of your social media analytics and engagement in one place, too.
