Sierra Boggess: Client Case Study

Sierra Boggess: website mockup with desktop, tablet, and mobile devices.

InTERNATIONAL COMMUNITy & Passive Income

PROJECT OVERVIEW

We created an official website for Sierra Boggess with a special area for the international Light Lessons community.
We curated video playlists and featured them on her website and official YouTube channel.
We facilitated a product relaunch (packaging and logistics) while adding NEW products and increasing average order value.

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HEAR FROM THE CLIENT

“Dream come true… efficient, creative, supportive, and wise”

"I'd been wanting to do a website for so long and Tony helped make this dream come true.
From the first moment we spoke on the phone, I knew I was gonna love the hell out of him. Tony is excellent at what he does: efficient, creative, supportive, and wise. He has a great eye for details and is just literally a dream!
I am so proud of this site, and the feedback has been so beautiful and it lets me know it’s doing exactly what we wanted it to do. My website is going to change people’s lives and this truly is my 'dream home.'"
-SIERRA BOGGESS

THE JOURNEY

Since 2016, our team has worked closely with Sierra to not only build her first website, but later add a free community, official shop, and launch her second album and product line.

One of the world’s greatest and most beloved leading ladies, Sierra originated the role of Ariel in Disney's The Little Mermaid and Christine Daaé in Love Never Dies. Boggess portrayed the role of Christine in the Broadway, West End, and the televised 25th Anniversary concert productions of The Phantom of the Opera.

Sierra’s goal was “to have someone, you, set it up and then I would be able to update at my leisure!” She wanted the website to be in first person — a unique angle for an official website. She wanted to bring an inspirational aspect to her personal brand and website, not as a role model, but a reminder to look to self or source for higher inspiration. Sierra has had her own spiritual journey alongside the guidance and work of Wayne Deyer, Brené Brown, and others.

While we can’t get into all the details, we can tell you our collaborative efforts have been highly successful. We’ve contributed end-to-end services, ranging from brand identity to eCommerce logistics and campaign development.

CHALLENGE

SierraBoggess.com was taken by a domain squatter.

SOLUTION

We negotiated a savings of $1500 and completed a safe and secure transfer of ownership.

CHALLENGE

We struggled with one of the top challenges for all clients — exactly what photo or video to lead with on the homepage.

SOLUTION

We created a custom video header of Sierra “appearing” and then painting her signature mantra.

Partnering with one of our signature collaborators, JJ Ignotz, we were also able to capture stills to serve as video thumbnails and a custom welcome video.

Later, we were able to sell this hand-painted piece of art for charity.

CHALLENGE

After co-creating a signature product called “Light Lessons” with Fit for Broadway, the partner brand was ready to close shop and move on to new ventures.

SOLUTION

We brought “Light Lessons” in-house for Sierra. In addition to bulk assembly and packaging, we helped figure out logistics of distribution through warehouse storage and fulfillment.

We also created additional print on demand merch that generated thousands of dollars in additional revenue.

CHALLENGE

Sierra wanted to release a new album during a global pandemic.

SOLUTION

We partnered with Sierra’s record label on the digital marketing and release of Together at a Distance.

Sierra’s website served as an easy place to send fans: including a pre-launch contest, launch concert, and long-term location to stream and buy.

Sierra’s website is a living extension of the light in the artist herself. The homepage encourages everyone to own the mantra "You are enough" while leading super fans to a free community or purchases.

Reconnecting with the initial purpose, Sierra’s been able to DIY updates since 2016 for her latest news, videos, photos, etc. This season, she is set to return to Broadway in Harmony: A New Musical, and you can learn more at SierraBoggess.com.