2025: Year-In-Review

Photo: Benaz Shaikhani

Every December I pause to reflect — looking back, within, and ahead.

After doing my exercise to “honor your past” and pie chart to “present your present”, I wanted to follow up and share this 2025 year-in-review.

My hope is this inspires you to do your own analysis and sharing. 💖

Honor the progress (and lessons!) of 2025. Writing things down and quantifying them can fill you with pride and gratitude. Even if numbers are low, these are insights to design your life and business in 2026!

2025 Year IN Review

11 New Clients

From emerging talent to award-winning legends, a sincere thank you to these visionaries who trusted us with their brands:

• Adam LaSalle

• CAAPA

• David Chase

• Hubbard Communication

• Judy McLane

• Montego Glover

• NOIR Dance Experience

• Natalie Charlé Ellis

• Robyn DeGuzman

• Roller Coaster Kids

• Stanley A. Meyer

10 Website Refreshes

You’ve heard me say…

“A website is NEVER finished or perfect!”

Thank you to the following Changemakers for being healthy CEOs and refreshing their sites to align with 2025 business and brand goals!

• Cara Lianne McLeod

• Jessica Seavor

• Lea Salonga

• Megan Ann Rasmussen

• Messeret Stroman Wheeler

• Mindee de Lacey

• Shell Bar

• Stef Tovar

• Susan Stroman

• Truth Values

Not pictured: 60 clients who hired us for consulting or content updates!

5 New & Improved Tools

Our mission is to design a brilliant online presence you can manage with joy, flow, and ROI.

We evolved our toolkit to serve you better:

• Google* (Workspace — all-in-one replacing extraneous expenses on Zoom and Dropbox)

• Honeybook* (CRM — selected over trials and tribulations with Bloom and Bonsai)

• ClickUp* (Project Manager)

• Senja (Social Proof)

• SEOSpace (AIO/SEO)

*Proud Affiliate — meaning we may earn a commission from each sale, but we’d recommend them regardless!

4 Business Consultants

2025 was a year of investing into long-term growth through AIO/SEO, systems, and team development.

Thank you to my coaches and consultants:

• Michael Janda (Studio/Agency Growth)

• Diana Fei Wang (Honeybook)

• Ramzi Tabka (ClickUp)

• Henry Purchase (AIO/SEO)

3 New Team Members

It’s an honor to welcome these artists to the team as specialized Account Managers. We’re standing by to add pixel dust for 2026!

• Olivia Palacios
  Account Manager for Creatives

• Emil De Guzman
  Account Manager for Actors & Performers

• Coco Soselisa
  Account Manager for Musicians

2 New Destinations

I am grateful for the ability to travel and loved my time exploring:

• Vietnam

• Sumba

Note: It was also nice to be a tourist in Bali (Pererenan, Kedungu, Uluwatu, Ubud) and return to Nusa Penida!

2 Special Guests

So grateful to host loved ones and share Bali with:

• The Freeland Family

• The Grider Family

Final Reflections

Delighted to share these 2025 metrics:

• Returning clients at 83.9% of revenue
  (up from 71.4% — a 12.5 percentage point increase in client loyalty!)

• BIPOC artists at 18.4% of our clients
  (up from 10.5% — 7.9 percentage point increase in serving diverse artists)

• Veteran artists at 62.4% of our portfolio
  (up from 52.3% — our core client group grew by 10.1 percentage points)

Beyond business wins, celebrating personal growth and focus on wellness:

• Stopped drinking

• 30 lbs lost (even with a broken toe!)

• B-Work Community Award

Thank You

I am deeply grateful for the shared experiences and creative collaborations of 2025. To every artist who trusted us with your digital presence—you make this work meaningful.

Here's to designing OUR future (as a global collective) in 2026. 🌎🌍🌎

Thank you for reading, and thank you for being a Changemaker!

Happy New Year,
Tony

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