“The most effective tool any actor can employ”

"I hate most things about ‘actor marketing’ and those people who typically ‘teach’ it, selling actors things they don’t need, like automated postcards that look like junk mail and self-descriptive adjective vomit. It’s all garbage, and I hate to think that actors are wasting their money. Therefore, it makes me grateful that someone is advocating the fact that ‘having something to say’, and knowing ‘how’ to say it, will always be in hopes of marketing themselves, beyond their work itself."

Michael Cassara
Casting Director, New York, NY