Tech Changes for 2023
Happy Holidays!
We are four weeks away from a NEW year—hopefully, one with more peace, love, and joy.
I look forward to bringing you NEW self-paced and on-demand classes in the new year as well as a series of LIVE Zoom Workshops. In the meantime, I wanted to highlight some of the new features and product updates from Google, Squarespace, and Kajabi.
🆒🆕 Google Updates
Search on 22
Google is making search more natural and intuitive—helping to break down language barriers by layering in new machine learning, visual, and audio search functionality.
Maps is becoming more interactive and immersive, including a LIVE view and eco-friendly routes.
Food will help you find specific dishes with comparison of prices, reviews, and ingredients.
Shopping is easier than ever, including new “Shop the Look” features and 3D product photos.
Google Analytics
Google Analytics is “sunsetting” Universal Analytics (UA) and moving everyone to Google Analytics 4 (G4). You can check if this is installed here.
While I may create a Google Analytics workshop next year, book a consultation if you want help making sure you have G4 installed and know how to look at the data. It can be helpful to look back at many months or years. Things to look for:
New Users vs. Returning Users
Desktop vs. Mobile
Acquisition (where people came from)
Behavior (how your audience is responding to the layout and design!)
🆒🆕 Squarespace Updates
Squarespace has released 100+ new features and updates to help you build your next empire.
We’ve helped several existing clients add on these new features and work to pair new clients with the best technology.
Here are a few NEW features or product updates worthy of highlighting…
Squarespace 7.1
Improvements include block duplication and multilingual websites. Most excitingly, reusable sections are coming soon!
Fluid Engine
The latest drag-and-drop website editor offers incredible NEW layouts with customizable sections, stacking elements, and new animations.
eCommerce
We love the improvements to Squarespace eCommerce including Facebook/Instagram Shopping, Reviews, Order Status Pages, and in-cart related products. In 2023, Squarespace will release a LiveChat extension and offer selling on Google/YouTube!
Scheduling
Whether selling services or running group classes/workshops, Squarespace Scheduling helps you automate everything from payments to reminders. NEW for 2022 are invoices — a quick and professional way to get paid!
Video Monetization
While you can get started with Member Areas, you will soon be able to monetize your video content by prompting your audience to pay before viewing videos.
Custom Merch
Whether you plan to sell art prints, embroidered t-shirts, or branded merch like stickers and tote bags, Squarespace’s Custom Merch makes it easy to start selling online.
Unfold
Squarespace has made major improvements to content creation and social media scheduling with this secondary app. Another notable addition is Bio Site: offering the ability to quickly do crowdfunding, receive tips, and even create NFTs.
Squarespace App
Website editing, sales, and analytics are all available “on the go.” The Squarespace App offers you a video studio and asset library.
🆒🆕 Kajabi Updates
You may not be super familiar with Kajabi, but for teachers, coaches, and membership organizations, it can often be the best place to convert knowledge into income.
It’s an all-in-one tool for online courses, coaching programs, podcasts, memberships, and more.
Communities
Kajabi recently acquired Vibely and will soon release exciting new features like LIVE calls, challenges, leaderboards, accountability tools, real-time chat, and more.
