How to Network with Influencers & Industry VIPs (Without Being Annoying)
Ever meet someone really important but then struggle with how to maintain that VIP relationship? I got you!
Last month on The Tony Howell Show, we celebrated the theme #DesigningMyFuture with some incredible conversations—including one with Jen Waldman on branding for multi-hyphenate creatives.
This month, as we celebrate Black History Month, I'm also exploring #BlackFutureMonth—how we as artists can use our gifts to design a kind, loving, and inclusive world. We have so much work to do, not only in America but around the world.
Use the hashtag #BlackFutureMonth to honor a Black hero from the past, celebrate a trailblazer in the present, or share your vision for the future. Tag me @tonyhowell to be featured on my social channels and in the next episode!
Today's #TellMeTony From @JamaraActs
How do you keep the professional connections you make?
Great question, Jamara! There are dozens of tools available to help us stay connected, but I'm going to give you some specific tips on the digital side…
The Secret = Real Human Connection
Before we talk tools, here's the truth: common humanity is the greatest asset in professional relationship maintenance.
A study by Steve Duck in his book Human Relationships demonstrates that communication and strategic self-disclosure—finding likeness with another human being—is actually more likely to bridge the gap between a one-time meetup and a never-again follow-up.
Translation: A genuine human connection will elevate your network because once someone likes you, they're more likely to help you.
Follow The Golden Rule
The entertainment industry, the arts community, and the entire world wide web are very, very small. Always treat everyone with respect. Be yourself, then seek to find how you are similar to other people.
How to Follow Up with VIPs (The Right Way)
Step 1: Start with Genuine Connection (Preferably Offline)
Create a positive human connection first. While it's possible to do this digitally, in-person interactions are typically more memorable.
Step 2: Use Social Media as Your Follow-Up Strategy
After that initial connection, reach out on one or all social networks. This way you continually pop up in their world (and hopefully vice versa).
You could use email too—it just depends on the context.
Step 3: Track Your Connections
Keep track of connections in your phone's address book. Make sure it's cloud-based (like iCloud) so you won't ever lose these people. You can add notes and even set automated reminders for follow-ups.
Step 4: Dress for Success Online (Just Like Offline)
Start with your website. This way VIPs can:
Learn more about you
Instantly contact you or your representation
Automatically subscribe to your updates
Let Google be your front gate. Your website is your dream home with a 24/7 content buffet to satisfy guests and keep them coming back.
Then design your social channels as side rooms of your online empire:
Facebook = Family Room
Instagram = Observatory
YouTube = Movie Theater
Create one world that's in alignment with you, the human. That means consistency online and offline. Let your social networks and website simply be an extension of who you are in the real world and the work you do.
The Bottom Line on VIP Networking
Start with human connection. Ideally offline, then use digital tools to keep relationships warm.
Don't be afraid to reach out and make more connection (singular, intentional)—it's about quality, not quantity.
Once you've established connection, don't be afraid to ask people to help you or teach you. Offer to get them lunch or coffee to continue building that relationship.
Let your social networks and website simply be an extension of who you are in the real world and the work you do! Be sure to join our FREE Artist Community and subscribe to get next week’s podcast below!
