Creating Brand Magic with The Wizard of 1:1:1
The Wizard of Oz is my favorite movie. Over the years, I’ve connected some branding and marketing principles to a metaphor I know call The Wizard of 1:1:1.
I hope this helps you create your best year yet in 2023!
Determine Your Emerald City
To start, get quiet and listen to your heart.
Don’t let your head get in the way: bow your head to your heart.
What do you want? Write down all of your goals for the next 12 months.
Looking at this list, determine which goal matters the most. With courage, pick ONE goal to focus on — knowing you can pick up the others later or along the way.
What is the next big dream? Like the Emerald City, you can see it on the horizon, you know you’re going to get there, you’re just not sure how or how long it will take.
If you're struggling to articulate your No. 1 goal, check out my previous post, Your Why = Your Way.
Little Action Step
Listening to your heart, write down your goals for the next 12 months.
With your head and courage, select your No. 1 Goal (or Emerald City) to journey towards in 2023.
Seek Glinda's Wand
A big theme of L. Frank Baum’s work is self-reliance—while staying open to support along the way.
While you and I both know you already have the power and skills to make that dream come true, the world (or "the business") probably isn't conspiring to help you!
Who can be your metaphorical Glinda? Who can easily wave a magic wand and fast-track to make your dream come true?
While I'm calling them "Glinda" here, you've probably heard me refer to them as your No 1. Audience in the past. The idea is choosing one V.I.P. to cater your brand and content for... and someone at the top of your wish list.
Work to attract and impress this person in power—being and becoming someone they're proud to support.
Little Action Step
Thinking of your Emerald City, write down powerful person who can help you.
Select your No. 1 Audience (or Glinda) you’d love to make your dream come true.
SEek Support
All of the characters traveling the yellow brick road battle self-doubt—not to mention flying monkeys!
You're bound to encounter many obstacles along your journey. Just as you're staying open to Glinda's magic wand, create a strong support system: the brainy best friend, heart-centered conscience, and fearless beast beside you.
There's no way you can know or do everything entirely on your own. As such, your Emerald City travel buddies should be a diverse mix of relationships. If I can be of support along your journey, I would be honored to join your team.
Little Action Step
Who is the team joining you on this journey? Who can you turn to for support along the way?
Write down those you want arm-in-arm along your journey.
Lay Down Yellow Bricks
Good news: you're going to get to the Emerald City!
Bad news: you'll probably have to lay many of your own yellow bricks—carving your own path to get there.
Dreaming, talking, and writing about goals and relationships won't lead to success. Actions pave the way.
I want you to think of personally laying down a few yellow bricks every day—while always staying open to help and support.
Little Action Steps
• Thinking of your Emerald City, write down your first three yellow bricks (little actionable steps).
• Thinking of Glinda, write down how you can impress them and create a relationship (little actionable steps).
• Thinking of potential travel buddies, write down how you can nurture these relationships and keep them mutually beneficial (little actionable steps).
• Block out daily "yellow brick" appointments in your calendar.
With your focus on the Emerald City, becoming the best person for Glinda to discover, the selection of travel buddies, and daily time to lay down a few yellow bricks... ease on down the road and keep dancing through!
Wait! Before you go… want to increase your chances of achieving your 2024 goals and growing your brand? The secret is scheduling!
Create a comprehensive 12-month editorial calendar and schedule your social media weeks in advance!
