NEW Squarespace Digital Products: Courses, Video Libraries, Member Sites & Pricing Plans
Photo Credit: Squarespace
Before we dive into business and tech, I want to highlight something…
“At your core, as an artist or creative, you are a teacher.”
While you use many forms of expression, deep down, the purpose is always to influence change in an audience. 🧑🏫
It’s a natural progression in your career to layer in teaching, coaching, consulting, or other services.
Squarespace has officially rolled out Courses, Video Libraries, Member Sites, and Pricing Plans. While you might think this doesn't apply to you, here's how you can monetize your experience, grow your community, or protect your content.
Member Sites
Whether FREE or via a subscription, this is best for protecting content or members.
You can force a visitor to create an account to access an article, video, or bonus content from a podcast or event.
You might organize a cohort of people in an online "green room" for acting/voice studios or retreats.
You might want to protect your acting/voice/dance studio.
Example of Member Site (Gating Content or Community)
Photo Credit: SEY.fyi
Courses
The NEW offering is best to share something that's sequential—turning your techniques into a step-by-step curriculum someone else can follow. Hint: courses are often the business within your own business. 👀
Host students inside your Squarespace website (with all your branding) and set different pricing options (including bundles, discounts, and sign-up deadlines).
Members can preview your curriculum before purchasing and can follow a progress tracker.
Courses can also be used for onboarding new clients or students: complete step one, step two, step three, etc.
Example of Courses (FREE or Paid)
Photo Credit: TonyHowell.co
Video Libraries
Think of these as content catalogs. Video libraries are best for non-sequential learning.
You can offer a library of vocal exercises, barre routines, or replays of acting classes.
You could sell access to a web series here.
You could create a library of replays from client calls.
Example of Video Libraries (FREE or Paid)
Photo Credit: TonyHowell.co
Pricing Plans
The NEW pricing plans offer more flexible way to monetize content:
One Payment vs. Installments
Monthly Subscription vs. Annual Subscription
Product Bundles
Example of Pricing Plans (Flexible Payment & Product Options)
Photo Credit: TonyHowell.co/join
Test the User Experience (UX)
It’s very exciting. But before you go gung-ho and start cranking out digital products, like any major life or business idea, it’s best to start small. Test it out (or “try it on” as I like to share) before going too far in the wrong direction. Sign up below to test the FREE Pricing Plan, Member Site, Courses, and Video Libraries as a student.
Discover the five formulas to success in any career and how to holistically align your offline & online self.
If you've already taken the Business Blueprint, you can continue on to the NEW video library to access replays of our quarterly Changemaker Community Calls. Our Summer call was full of advanced questions about courses and entrepreneurship — monetizing your knowledge and experience.
QUESTIONS:
Where should I pay for hosting: Squarespace and/or Kajabi? (2:56)
Will Squarespace be updating their pricing? (14:20)
How will or do you use automations on Squarespace? (17:18)
Thoughts on a physical CD as an opt-in incentive? (30:11)
How do I showcase everything I'm doing without it being overwhelming? (40:10)
I imagine all of this new technology and the numerous possibilities will raise some additional questions. Courses and Video Libraries are only available on Squarespace 7.1 sites — but there is a migration coming for those still on Squarespace 7.0. Hopefully, we'll have more insights on that soon.
Here's the official guide from Squarespace.
Here's the link if you want to schedule a consultation.
As an FYI, we moved our online courses from Kajabi to Squarespace. If you cannot access your previous purchases at TonyHowell.co/account, please contact us.
