Images + Income: Photos Paying You Back

Today’s question comes from Mariko McCully:

#TellMeTony:
When it comes to branding and creating a ‘look’ on websites/social media, is it better to show a degree of versatility or pick one more specific image?
For example, if someone can look very young or edgy or glamorous, should all of these ideas be represented?

“Just like seeing the green mermaid, create a consistent and recognizable brand identity.”