7 Reasons Why You Should Own Your Website
Whether you’re auditioning for your next role, casting your next project, or growing your new businesses, having a strong digital presence is absolutely essential.
While you can build an audience on the multitude of available social media channels, it can be risky to rely that you will always be able to reach your audience on “rented property.” Whether it’s the next algorithm change or even an accidental lock out of your account, creating a website that serves as your digital home ensures that you will always be able to keep in contact with your fans, friends, and collaborators — especially if you’re also collecting email addresses.
However, the question of whether to own your own website or have your agent, manager, or marketing company run it for you is an important one. While there are merits to both approaches, here’s why we believe you should always opt to own your own website:
Maintain Creative Control
When you own your website, you have complete creative control over its design and content. While learning to design a website can be a daunting task, web building platforms such as Squarespace offer a more user-friendly approach to a traditionally tech-heavy process.
Create Cost-Efficiency
Building and maintaining your website can be more cost-effective in the long run. By taking ownership of your website, you can make changes and updates without incurring additional expenses. Depending on how complex your vision for your website is, you may want to consult professional designers to assist with your initial build, but choosing this approach will save you money as you will not be subject to recurring maintenance and subscription fees once your project has been completed.
Own Your Data
When your agent, manager, or PR company builds your website, there might be limitations on your access to data, such as visitor analytics, uploaded content, and more. Owning your website means you have full access to and control over your data.
Execute Updates Quickly
Agents, managers, and PR companies often have multiple clients, and updates to your website may not be their top priority. When you have ownership of your website, you can make updates and changes quickly and efficiently. We always include LIVE training sessions and custom video tutorials for our NEW clients, and offer a range of options for existing clients.
Easier Integrations & Add Ons
Found a plugin that will make your life and business more enjoyable? When you own your website, you have the freedom to choose and integrate these tools seamlessly as well as understanding what you actually need to tell your story.
Create Long-Term Scalability
As your business or personal brand grows, you'll likely need to expand your website's features and capabilities. Owning your website gives you the flexibility to scale as you expand as your online offerings expand.
Maintain Digital Independence
Ultimately, owning your website empowers you with independence to create the digital home of your dreams. You can make decisions on your terms, experiment with new ideas, and build a unique online presence that truly reflects who you are and what you bring to the world. By taking ownership of your digital presence, you can ensure that your website is a powerful tool that aligns with your goals and values. So, if you're considering a website for your business or personal brand, don't underestimate the power of ownership.
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