Become a
Healthy CEO
It’s time to translate your artistic gifts into profitable offerings. Learn everything I wish I knew getting started: from audience insights to creating repeatable systems.
LIVE Fall Cohort: August 31 to November 23
Limited to 10 Members
I’m going to be frank: the world is on fire and AI is changing every industry daily.
I created this program to help artists just like a younger version of me: working in entertainment but knowing you’re meant to do more with your talents and expertise.
This program is the amalgamation of my own business coaches and consultants, 13 years of entrepreneurship, and total transparency on the highs and lows — particularly the tumultuous Trump years of 2016, 2020, and today.
You're INvited to the Creative CEO Collective
Whether you're carving out a unique new path or looking to breathe fresh life into a stagnant small business, this LIVE small group program is your entrepreneurial education and business support group.
You don’t have to create alone.
The Creative CEO Collective will help you…
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REDISCOVER YOUR PURPOSE
Reignite your artistic flame by examining your why, Ikigai, or raison d'être. In fully honoring your past, you’ll help design your future. -
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CREATE BUSINESS BONDS
Authentically engage your audience. Foster genuine connections that not only generate revenue, but create meaningful relationships! -
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FIND WORK/LIFE HARMONY
Learn to schedule self-care, practice digital wellness daily, and create more freedom—time, location, financial, and artistic. -
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DEVELOP LEADERSHIP SKILLS
Whether collaborating with your reps, leading freelancers, or steering solo, develop the people, business, and tech skills to scale. -
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INCREASE VISIBILITY & BRAND POWER
Beyoncé, Dolly, Lady Gaga… with a strong entrepreneurial foundation, watch your star rise higher by becoming more YOU. -
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EMERGE AS A HEALTHY CEO
Combine your innate artistry with new business acumen to design your life and business. Lead with clarity—no matter what the future holds.
The Creative CEO Collective is designed for transformation: the emergence of a well-rounded leader.
Are you ready to experience a profound shift in how you approach your art and business?
If this resonates, start your entrepreneurial education today!
100% Satisfaction Guarantee — Full Refund within 14 Days of Purchase
Your Investment Includes…
📊 10 Pillars of Entrepreneurship
Delivered over 12 weeks with two breaks for implementation, discover the core principles of business. Each module balances timeless strategy and timely tools, paired with WERQsheets and FUNwork to make your dreams tangible.🔒 Exclusive Membership Site & WhatsApp Group
Join spaces designed just for you. The CCC Member Area hosts our calendar, replays of LIVE calls, and extra resources such as an FAQ. Our exclusive WhatsApp Group provides real-time support and community connection.📈 Lifetime Access to Training
Your entrepreneurial journey is unique. Take all the time you need to explore, and come back whenever you wish. We’ll continue to populate the course with fresh insights, new tools, and learning enhancements.🛡️ 100% Satisfaction Guarantee
We've poured our heart into this course—every entrepreneurship lesson from 13 years of business, 500+ clients, and 6 years of business coaching. Try it out! If you don’t feel the value within 14 days, it's on us.
100% Satisfaction Guarantee — Full Refund within 14 Days of Purchase
Make a Change, Make a Difference!
Since 2018, we've committed to not only changing lives through education, but also giving back.
A portion of our course sales have always supported causes near and dear to our community. Over the years, we've proudly supported:
Together, we've raised over $10,000 — directly impacting countless lives and making a real difference. Thank you, Changemakers!!!
For the Creative CEO Collective, we’re championing the vital work of the Entertainment Community Fund.
By enrolling, you're not just investing in your future, but also supporting emergency financial assistance, affordable housing, health care, insurance counseling, career development & management, senior care, and much more.
Sneak Peek12-Week Curriculum
Elevate your life and business with proven CEO trainings. These are lessons from my own business tested with four rounds of students.
Each session is custom tailored for each member, and you’ll be able to add the entire semester to your calendar in one click!
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Meet your curated cohort, take a look at the curriculum ahead, share about yourself and your business, and dream a little.
This session is meant to create community and clarity. No work involved!
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Ever wondered who's out there and engaging the most with your work? Learn to explore your analytics to tap into exactly what resonates most with your audience.
Find patterns in the data and pair that with your intuition to create measurable tests and increase your success!
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Afraid to talk about money? Whether you're selling choreography, courses, or coaching - learn to present your work as an offering with incredible value.
Set or increase prices with confidence. Unlock the joy of payment notifications! -
Remove yourself from a creative cul-de-sac and take a birds-eye view of your operations.
Map out how things are currently working and plan for variables such as a global pandemic or increased overhead.
Turn the canvas into the masterpiece that is your growing career or business. -
One week off to synthesize the information. By this point, you know more about your audience, your unique offerings, and how to build and scale a business around those.
Take a week to sit with your discoveries and tidy up loose ends.
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Let the world see the real you… and learn ways to make them fall in love!
No artifice or superficiality. Together, we’ll craft a brand that resonates with authenticity and captivates your audience.
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Like a theme park, map out an enchanting journey every step of the way.
Turn curious onlookers into die-hard fans that don’t want to leave and keep coming back for more! -
This is our specialty! We’ll extrapolate your best content and beautifully showcase who you are and what you do.
Design a simple website that connects, collects, and converts 24/7.
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Creating or improving your brand and website can take a little bit of time. We want to give you an extra week to make progress.
We also want to teach progress over perfection. We’ll share iterative strategies we use internally so you’re comfortable publishing the first versions of your brand and website, with tools and knowledge to continue making iterative evolutions.
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Every email is an opportunity. Ensure your messages get the standing ovation they deserve, and let us help separate the nutrients from all the noise in your inbox!
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Now that your website is LIVE with your new branding and offerings, we’ve got to get people to say yes.
Learn how to strategically plan an entire year’s worth of content that greets your audience at the perfect time for THEM, and leads them to hiring you over and over again.
Whether you wish to express through text, audio, video, or LIVE events, we’ll share all of our secrets to creating content that not only educates and entertains, but also builds your empire!
By including some optimizations (AIE/SEO, DEIAB), we’ll make sure your work has the biggest impact upon it’s premiere, but also is able to generate long-term value for new audiences. -
Woof! This is a pain, isn’t it?
Whether you want to post daily or just set up some consistency, we can help you streamline social media management.
Stay on top of it without comparison, overwhelm, or burnout. -
Take a moment to celebrate with your cohort. We’ll end the program with some growth reflections and set you up for sustainable success.
In addition to a full review, Tony will share some lessons hiring, training, and setting up systems (so that your team can take work off your plate).
If you’re used to doing everything yourself, this training will help create even more freedom and scalability - delegate without fear, my dear!
Questions? Answered!
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The program is curated for 10 people:
5 artists expanding into entrepreneurial ventures.
5 artists wanting more money from their art form and audience.
Applications open in late summer, with full details shared with prospective members in early August.
We kick off Monday, August 31 with an onboarding session for all 10 members — a chance to meet one another, set goals, and preview the journey ahead.
From there, sessions are split so each group starts the week with direction:
Sunday evenings for Entrepreneurs
Monday mornings for Artists
Each live session runs ~90-120 minutes and is built around the program's foundational pillars, with dedicated implementation time at key points so you're not just learning — you're implementing.
This 2026 cohort graduates Thanksgiving week, celebrating with gratitude and the option to launch into holiday promotion (or simply rest and enjoy the season).
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The program runs three months — August 31 to November 23 — structured to give you the right balance of teaching, coaching, implementation time, and genuine connection along the way.
Expect one live call per week (90–120 minutes), with built-in breaks to apply what you're learning.
We've deliberately paced this so you can keep practicing your art while growing the business around it.
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Once enrolled, all class recordings are yours to keep forever.
Future iterations of the Creative CEO Collective may become evergreen or on-demand. The opportunity for fall 2026 is to work with Tony, other artists, and entrepreneurs in an intimate group setting.
Rest assured that if you need to miss a week, you can review the recording or replay sessions as needed.
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This program is built for freelance artists and creative entrepreneurs ready to establish new revenue streams and elevate their brand's digital presence.
There are two curated tracks:
5 artists looking to start or grow entrepreneurial ventures
5 artists who want to make more money from their existing art form and audience
If that sounds like you, we'd love to have you.
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You’ve got to stop saying this! It’s a negative affirmation and keeping you poorer than you should be.
I said it myself until 2013 or age 28. At that point, social media and Squarespace made it easier to take matters into my own hands instead of paying $$$ for industry networking “opportunities” and $$$/hour to my website designer to update my resume or bio.
If this artist can figure out the tech side of things, then so can you!
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Every business started from only an idea.
We begin with analytics to create a baseline and measure your growth. Our curriculum will help guide and inspire you to find your unique offering.
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Thank you for being skeptical.
Tony here and I feel my journey (Artist » Brand » CEO) is something I can and want to pass on to others.
I can promise you that I do NOT have all the answers. However, I will bring decades of experience, insightful questions, and exercises to guide you to find the answers within yourself.
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Absolutely. If you don’t love the Creative CEO Collective, email us within 14 days of purchase. We stand by the value of our course and want you to be satisfied.
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We're here to help. Email hello@tonyhowell.co with any inquiries about the program. For now, it’s best to join the waitlist and we’ll be sharing applications in late summer.
“Being good in business is the most fascinating kind of art. Making money is art, working is art, and good business is the best art.”
-ANDY WARHOL
About the Instructor
Tony Howell
Tony Howell is a personal brand strategist and web designer for Emmy, Grammy, Tony, Oscar, and Olivier award-winning artists. His work has been featured by Google, Squarespace, SAG-AFTRA, Actors' Equity Association, and more. Before becoming an entrepreneur, he was an actor for 20+ years — performing on Broadway, Off-Broadway, National Tours, and beyond.
In addition to 24/7 free content, Tony donates a percentage of profits to the Broadway Advocacy Coalition, Broadway Cares/Equity Fights AIDS, Broadway for Racial Justice, Entertainment Community Fund, and 100% of all the profits from his book, Artists to Artist, to the ACLU.
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Ready for the next level?
You’ve invested decades into mastering your craft, but your teachers probably didn’t prepare you for the actual business challenges you face.
Let me step in and partner with you — bridging any gaps with a dash of fun and flare.
The Creative CEO Collective is everything I wish I knew. It’s the distilled Blueprint I've used to guide hundreds of clients—including some of the brightest names in the business.
There is a 100% satisfaction guarantee. Email hello@tonyhowell.co within 14 days of purchase for a full refund. Let’s do this — kicking off Monday, August 31!