Questions to Ask When Creating Logo Design & Key Art
I’m obsessed with branding: how you “present your present” to the world.
I wanted to create this quick guide so that whether you work with us, other designers, or DIY, you’re creating iconic art to best represent yourself and your creative projects.
How to Choose Colors: The Guide to Color Psychology
Avoid the ‘stabbing in the dark’, hope-it’ll-work approach, and pave your way towards ensuring a cohesive color palette, clear brand vision, and higher profits for your business.
Choosing Fonts: Your Guide to UX Design + Styling Communications
Here are a few of my favorite tips to make finding your brand’s font choices easy and enjoyable!
(Website) Size Matters
You may want to go big, but start small. Keep in mind that websites come in all sizes and prices. Click through for examples and things to think about when designing your dream home!
Monetize Your Website: Simple Strategies to Make Money Online
There are many ways to make money online. It’s taken me 12 years and hundreds of clients to create this list of 7 ways for you to quickly generate revenue!
15+ Examples of Social Proof for Artists & Creative Projects
Looking to sell your book, concert, album/single, film, or retreat? Amplify word-of-mouth marketing, through social proof!
Your buyer’s subconsciously thinking, “Am I stupid for spending my time and money on this?” Create safety by showing others have said yes before them — proof their investment is a smart decision!
Behind-the-Scenes of Creating SusanStroman.com
On May 18th, we quietly released SusanStroman.com. Decades in the making, the site was a six-and-a-half-month project that I want to now share with you. Follow the tips here to DIY your website, or reach out to collaborate!
How to Shape Website Page Descriptions in Google
Custom descriptions for your full website as well as special pages.
35 Creative Ways to Share Love
Love isn't just for Valentine’s Day. Here are 34 simple and creative ways to share love—with yourself or someone special.
Form vs. Email Address: Customizing Contact
I want to address a constant debate I see between artists and casting directors: whether you should include your direct email address or keep it safe behind a form on your website. There are really 3+ options!
The #1 Mistake I See Daily
If you're building a name for yourself, do NOT forget these two things!
How to (Best) Change Your Email
Updating from AOL, Road Runner, or changing your name? I got you! Changing your email address is very similar to changing your physical address.